Yessenia J. Rivera
Founder and Creator
Before graduation at the University of San Diego School of Law in Environmental Law and Policy, Yessenia came up with a bold idea to end single-use plastic. By building and changing the norm, Yessenia builds sustainable business prototypes as an effort for small and big businesses to #breakfreefromplastic. After her extensive study on the United States federal regimentation of state waste management systems, she was up for the challenge to change the way people lived and transitioned back to a life of less plastic and zero waste life-style feasibility.